In my last newsletter, I told you we’d have a
participant in OFA’s first-ever
Merchandising
ShowCase live competition. On Monday afternoon, July
13, our contender, Tina
Bemis of
Bemis Farms
Nursery in Spencer, Mass., went head to head with
Homestead Gardens’ Scott Daly to create a “wow” merchandising
display. In just 45 minutes. And she killed it!
Her theme was “Pick of the Week,” and she chose a pink and
purple color scheme to highlight
plants that attract butterflies, accented with pink
butterfly nets and little silk butterflies on sticks. “Pick me!”
said the hand-written signs she placed throughout the display.
When she advanced to the finals — not that I’m bragging — she
chose plants that “Soak
Up the Sun.” The wonderful endcap included records
decorated with names of songs all about summer and sunshine, and
her own bathing suit was the topper on her red, orange and
yellow display.
The overall winner was Today’s Garden Center’s
contestant, Murphy Hendy of A Proper Garden, and the two other
contestants, Homestead’s Scott Daly (who won the People’s Choice
award for his
herb gardening display in the first round) and Dan
Truesdale from Rolling Green, provided hearty competition.
Tina’s creativity, self-deprecating humor and enthusiasm made
her a real crowd favorite! If you’re too far to visit her store
and aren’t already getting her e-newsletter, it’s got some great
ideas you can use in your garden center:
subscribe here.
I can’t wait to see what OFA does with this competition next
year!
And speaking of merchandising, keep an eye out for our
September issue of Lawn & Garden Retailer — where you can
find out more about this year's Merchandiser of the Year
finalists .